In the ever-changing landscape of the social media marketing world, it helps to have resources that can guide us to market our non-profit and small business organizations efficiently and effectively. We all know that in today’s digital age, an effective online presence is crucial for reaching the audience who needs to hear our message. We also know how cost-effective social media is when it comes to marketing, brand promotion, and community building. For these reasons, having a strong social media marketing program is important to our success. But all of this can be daunting for organizations that have small staffs to support the marketing activities necessary to promote our causes, products, and services.

By attending this interactive workshop, you will have an opportunity to experience some exciting things:

• Be introduced to algorithms and how they impact our online visibility
• Hear about new platform features and tools you might consider for posting
• Enjoy having a workshop hands on experience
• Hear about industry best practices
• A forum for networking and collaboration, allowing non-profits and small businesses to connect with like-minded peers, potential partners, or mentors who can offer guidance and support on their digital journey.

This two-hour hands-on workshop is designed to give you an in-depth understanding of what social media marketing is, how to define your target audience, different social media platforms, which platform is right for your organization/business, content types, posting frequency, and how to attract people to your organization/business using social media.

Consider bringing your tablet or laptop to the workshop to enhance your experience.

This workshop is designed for nonprofits and small businesses.

Program includes: light breakfast and workshop.

Please contact info@cranaleith.org for group discounts and lodging needs.